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Our Development Agency (PSJDA)

The Port St Johns Development Agency works with various partners, including business, civil society and all spheres of government, to identify sustainable business opportunities that can be turned into drivers of accelerated economic growth and job creation.

By facilitating the establishment of the agency, Port St Johns Municipality sought to transform the socio-economic landscape and realise economic growth and sustainable job opportunities.

Found on the Pondo side of the Wild Coast of Eastern Cape, Port St Johns is renowned for its natural beauty, yet it is mired in an ugly socio-economic reality:

  • More than 80 percent of the local population is unemployed;
  • Over 50 percent of households earn less than R18 000 a year; and
  • Close to 40 percent of people living in the rural node can neither read nor write.

Project Involvement

  • Film Production
  • Craft Incubation
  • Events Coordination

Port St Johns Municipality, by facilitating the establishment of the agency – in collaboration with the IDC – seeks to transform the socio-economic landscape and to realise economic growth and sustainable job opportunities.

Mandate

The agency acts as a dedicated operational arm of the municipality, to define and implement an economic, social and environmental development programme. In light of this, it focuses on specific activities:

Using municipal-owned land and buildings to leverage private sector investment in the local tourism industry;
Establishing programmes and facilities to kick-start new and existing small to medium enterprises to ensure that local people, especially the youth and women, participate meaningfully in the mainstream economy of Port St Johns;
Managing job creation and poverty alleviation projects on behalf of national and provincial government departments; and,
Facilitating strategic developments such as upmarket housing and golf estate development.

High impact or catalytic projects

  • Bulk services- water reticulation: with a vision of eradicating all septic tanks
  • Majola tea factory: ensuring that a rescue plan is in place and canvassed amongst all critical stakeholders including Management of the Estate, Workers Trust, ECDRDAR, ECRDA, Majola Community and Traditional Leadership
  • Shopping mall: to expand the retail sector to accommodate and regulate growing potential and also to assist in providing offices for small business and other professional business entities; creating jobs and permanent work opportunities.
  • Human settlement development: zonal certificates have been secured, council resolution has been acquired and the Department of Human Settlements has approved the project.
  • Craft development & training centre: a business plan has been competed to submitted for funding application. A site for the project has been identified. A database of crafter will be developed to assist in packaging capacity programmes (financial and technical) for accredited training modules
  • Tourism programme for beautification of Port St Johns town within the context of Small Town Revitalisation Programme. Cleaning and reconfiguration of the CBD in terms of planning and GIS support, with support from LGTA (through despatch of technical personnel for the LSDF) for expansion nodes and SALGA
  • Fruit cluster development:22 villages in 6 wards have been identified for piloting. Partners include Is’Baya Development Trust, Agricultural Research Council, the Department of Economic Development, Environmental Affairs and Tourism and the Department of Rural Development and Agrarian Reform. The project will involve manufacture of fruit juices, dried fruit, canned jam, etc.